Jolly Phonics is a fun and child centered approach to teaching literacy through synthetic phonics. With actions for each of the 42 letter sounds, the multi-sensory method is very motivating for children and teachers, who can see their students achieve. Children learn the letter sounds of the English language, rather than the alphabet. They are then taken through the stages of blending and segmenting words to develop reading and writing skills. The Jolly Phonics characters Inky Mouse, Snake and Bee are used throughout the materials. They often reflect the different speeds at which children learn to read and write. Inky Mouse and her friend Phonic the computer, teach Snake and Bee the letter sounds and reading techniques. Snake picks up the literacy skills quickly, while Bee has more difficulty, but eventually understands. Jolly phonics introduced at playgroup level at KiDeens is followed through all the way to primary school .